Blackstone Legacy Whiskey
Blackstone Legacy Rye Whiskey is a project that reimagines a heritage-driven spirits brand from the ground up. Inspired by themes of strength, permanence, and the passage of time, Blackstone celebrates the craftmanship of rye whiskey finished in sherry casks for added depth and complexity. Their motto “Ex Corda et Fide” (”From Heart and Faith”) is inscribed into every detail, anchoring the brand in a belief that true quality comes from patience and passion.
This project encompassed brand strategy, identity design, packaging, 3D visualization, and storytelling—resulting in a premium expression that feels timeless yet distinctive.
luxury packaging design system concept + positioning logotype crest design identity design collateral bottle design 3D rendering
AI-assisted photoshoots merch design