Lumi Oral Care Co.
Lumi is oral care with attitude—here to turn your toothbrush routine into a mini self-care moment. Built for people who care
about clean ingredients, cool packaging, and the planet, Lumi makes toothpaste you actually want to show off on your bathroom shelf. Think: slick minimalist tubes, compostable floss refills, and sustainable design that feels more like skincare than drugstore dental.
For this project, I designed the full visual + packaging system—from dielines and mechanicals to 3D renders, and launch imagery. My goal was to create a brand world that feels confident, conscious, and proudly display-worthy…because taking care of your teeth should feel a little luxurious too.
packaging design system brand identity logotype 3D blender renders print-ready files AI-assisted lifestyle photography
sustainable toothbrush designed by Alexandre Touguet.print ready file - toothpaste box - icy mintprint ready file - toothpaste tube - icy mintprint ready file - toothbrush boxprint ready file - floss jarprint ready file - floss jar box - outsideprint ready file - floss jar box - insideprint ready file - floss refill box - outsideprint ready file - floss refill box - insideprint ready file - mouthwash - sweet watermelon