nyc taxi ad campaign — jazmyne choi*z portfolio site

nyc taxi ad campaign

This campaign was created in response to the rise of ride-sharing apps like Uber and Lyft, which have steadily taken over the streets of New York City. Unlike ride-shares, yellow taxi cabs still hold a unique advantage: they’re immediate and accessible—”Just a Wave or a Whistle Away”.

The campaign reinforces NYC Taxi’s accessibility and charm, positioning cabs as a fast, reliable, and quintessentially New York option in a crowded transportation market.

campaign concept tagline typography AI-directed photography

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