haagen dazs ad campaign — jazmyne choi*z portfolio site

häagen dazs ad campaign

A winter-luxe concept platform, ‘Sophisticated Bliss’ opens with cinematic signature portraits—fur, marble, velvet shadow, and warm evening light—casting Häagen-Dazs as refined indulgence. It pairs indulgent flavors with cocktail rituals—Bourbon Vanilla Bean Truffle “already paired with your favorite cocktail” and ” Rum Tres Leches as “A Boozy Float”.

I developed the campaign concept and headlines, directed the visual approach (lighting, set, and styling), generated image assets with AI, and executed typography and layouts for posters and social.

campaign concept tagline AI-directed photography

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